We are a strategy, branding and experience design studio based in Curitiba, Brazil. Our work connects a brand’s positioning with its identity and the experiences it creates.
We are not an agency
Our concept expresses a way of working: each project starts with the business context, its challenge and the people the brand needs to connect with. Our own methodology and defined processes guide the work without turning the solution into a visual formula.
Strategy, identity and experience
Brand strategy brings together analysis, diagnosis, positioning and a brand platform. Branding translates that direction into naming, brand architecture, and verbal and visual identities. Experience design extends this work into websites, interfaces and digital products, with UX/UI and development according to the agreed scope.
These areas can be part of one project or address a specific need. Defining the work starts with a conversation about the business, the brand’s current stage and what needs to change.
How to assess a studio for your project
Look at the relationship between the problem and the decisions shown in the portfolio. Naming calls for verbal and strategic criteria; an identity needs to work in real applications; a website must organise content and navigation around its users. Before commissioning a project, align objectives, deliverables, responsibilities and approval criteria.
The approach in practice
For IZAR, by AGL, the work connected naming, strategy and identity with the development’s concept. For Solune Digital, it brought together positioning and verbal and visual identities. For the Unimed App, the focus is on user experience and interface design. Each case explains its own challenge and solution.
Public references
The Diário Indústria & Comércio article about IZAR, published on 18 March 2026, credits the studio for the development’s branding and includes comments by João Navas.
Estúdio Navas is also listed in the Design Studio category of the Prémios Lusófonos 2025/26 ranking for the second four-month period. These links provide public records of the studio’s work and presence.
Questions about working with Navas
Is branding only about designing a logo?
At Navas, the work can include positioning, naming, brand architecture, and verbal and visual identities. The scope depends on the project’s needs.
Can we commission a website or UX/UI project?
Yes. Interface design, UX/UI, digital strategy and websites are part of the studio’s work. Deliverables are agreed in the project scope.
How can we start a conversation?
Introduce your business, its challenge, the materials you already have and your timing requirements. Contact Navas to discuss the next step.
Estúdio Navas. Alameda Presidente Taunay, 130. Batel, Curitiba, Paraná, Brazil.