Branding connects what a brand represents to the way it expresses itself and builds relationships. At Estúdio Navas, naming, verbal identity and visual design begin with a strategic direction and take shape across business applications.
More than a logo
An identity needs to work across different points of contact. A project can include naming, brand architecture, verbal identity, visual identity, packaging and launch materials. Each project combines the deliverables that fit its context.
Create, organise or evolve a brand
A new brand calls for decisions about meaning, positioning and expression. Rebranding requires understanding what should be preserved and what needs to change. Brand architecture helps organise relationships between companies, products and services. The scope follows this diagnosis.
Verbal and visual choices develop together: the name, typography, colours, language and applications need to support the same idea. Consistency becomes visible when the identity is used in practice.
Branding projects
For IZAR, a residential development by AGL Incorporadora, Estúdio Navas connected naming, strategy and identity to the development’s concept. For Alambica, naming, identity and packaging relate to the story of Brazilian cachaça. The Ervasanta project evolved the brand’s identity while preserving its essence and history.
Can we commission a specific stage?
The scope depends on the need. We can discuss a specific area or an integrated project. Before defining deliverables, we align the challenge, existing material and approval criteria.
From concept to experience
We are not an agency. We are Estúdio Navas, a strategy, branding and experience design studio in Curitiba, Brazil. Explore brand strategy, websites and digital experiences and our approach. To discuss your brand, get in touch.