About Solune

Solune Digital is a paid media and business growth company serving B2B businesses. With years of experience and a client base built almost entirely through referrals, the brand came to Navas at a turning point: moving beyond the name Ccandatten to establish a new name, a new identity and a new position in the market. The challenge involved its verbal expression, strategy and positioning as much as its visual identity.

Challenge

The paid media market is crowded with similar messages. Results, performance, qualified leads, predictable growth: almost every player makes the same promises in the same tone. Solune needed an identity that moved it beyond this generic group and clearly expressed its real difference: combining technical rigour with a genuine presence. The challenge was to build a brand recognised both for what it does and for how it works alongside its clients.

Solution

We developed the complete branding, from its strategic foundations to its visual and verbal identity. The work began with an in depth analysis of the market and competitors, followed by personas, purpose, the Golden Circle and brand concept, and extended to the slogan, manifesto and semantic universe. The result is a coherent, distinctive brand ready to occupy its own space in the market, with an identity that reflects exactly who Solune is and whom it speaks to.