About Clube Lupa

Lupa is Brazil’s first experience club focused on independent fashion, vintage shops, food, local experiences and social projects. We developed its branding and new website as a complete platform combining content, membership and an integrated digital experience.

Challenge

The main challenge was to reposition Lupa more clearly, attractively and functionally. Its previous website did not explain the club’s proposition clearly, made benefits difficult to access and relied on manual processes that held back operations and scalability.

Solution

We created a new digital structure to communicate Lupa’s value more clearly, strengthen a sense of belonging and simplify the journeys of subscribers, partners and the internal team. The project combined strategy, user experience and a vision for growth in a more intelligent, organised platform.