About Lasfit

LASFIT is an online training platform created by influencer Larissa Santos for women seeking real results through quick, effective and accessible workouts. The project was shaped by listening closely to Larissa’s followers and by a clear vision: transform fitness routines through encouragement, autonomy and consistency.

Challenge

Create a strong, inspiring and approachable brand in a crowded market. We needed to move beyond fitness clichés and build a positioning that spoke to real women with busy lives who still want to make time for themselves. The brand needed to reflect lightness, empowerment and consistency as a way of life.

Solution

Drawing on Larissa’s own identity, we created branding that balances strength and encouragement. LASFIT combines the founder’s personality with the world of fitness. The central concept is real movement: training with enjoyment, at your own pace, towards consistent results. We developed a light, fluid and functional visual identity, with distinctive typography, a vibrant palette and elements that express energy, flow and confidence.