About Ervasanta
Erva Santa is a natural products brand founded with a clear purpose: to sustain a healthier, more conscious approach to food and wellbeing. Its origins lie in a family story. Sage, popularly known as erva santa, was grown by founder Cris’s grandmother and used in infusions and everyday cooking. This connection to tradition, care and natural ingredients has shaped the brand from the beginning. Navas has been alongside Erva Santa since its inception, from the creation of its visual identity to every material developed throughout its journey.
Challenge
Erva Santa had reached a turning point, with a real change in its business model, from how its products were sold to the expansion of its digital presence through ecommerce. We needed to communicate this evolution without erasing what the brand had already built: its story, audience and values. The challenge was to balance past and future, modernise communication, update the visual identity and launch a new website without unsettling those who already knew and loved the brand. An evolution rather than a fresh start.
Solution
We developed a carefully considered rebrand. The visual identity was adapted rather than replaced, preserving the symbol and essence while introducing contemporary elements: a palette informed by the Pantone colours for 2025 and 2026, a balance of three type families and a minimalist approach that connected the brand to its new phase. The website uses a single page storytelling structure to guide visitors through a fluid journey of recognition and rediscovery. Delivered in Figma Sites, it served as a preview of the forthcoming ecommerce store, introducing the new identity clearly and engagingly. The entire process was documented in a brand presentation that informed every creative decision, from visual references to typography, making the transition from the former Erva Santa to the new one feel like an achievement rather than a loss.
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