About Teva
Teva specialises in investment and portfolio management solutions, combining proprietary technology, decades of experience and a comprehensive database structured around market indices.
Challenge
Create a visual identity that conveyed Teva’s confidence and leadership while highlighting its capacity for innovation and differentiation in the financial market. We worked carefully to develop a name and a brand that captured the company’s essence.
Solution
We chose a sophisticated, contemporary design, using visual elements that evoke stability and progress. Teva’s new identity expresses the confidence and institutional credibility its clients value, while introducing an innovative character that distinguishes it from competitors.
Location
Project timeline
The project timeline provides a detailed overview of the work from beginning to end. Below, we present the processes and stages involved in developing the Teva project.
Building the symbol
Investing is a journey built through time and dedication. The connection between specialists and investors is essential to financial success. Teva opens doors to new opportunities and horizons. Connecting, evolving and innovating are at its core.
Brand architecture
Following our analysis of the financial market, we defined a monolithic brand architecture, with Teva as the holding company and Indices, Shares and Nxt as its subbrands.
Naming, Teva Nxt
For this project, we developed the name for the investment manager Teva WS.
Nxt is a shortened form of the English word “Next”. It suggests progress towards the future and a commitment to investing as a forward movement. The name also evokes a strategic closeness to clients, partners and changes in the business environment. Together, these ideas suggest a company attentive to the present and immediate needs while maintaining a strategic perspective on the future.
