About AGL

AGL is a property developer based in Curitiba, with a 15 year history defined by stability, planning and respect for its clients. Known for modern architecture, sustainability and construction quality, the brand is expanding following its acquisition of HIEX Empreendimentos. AGL asked us to lead a complete rebranding process, connecting its established heritage with a new strategic positioning and a future with an even stronger presence and greater value.

Challenge

AGL already had strong market credentials, but faced a communication gap: its branding did not reflect the true scale of what it delivered. The integration of HIEX also called for a unified narrative of evolution. We needed to create a visual identity that honoured the brand’s history, highlighted the technology and innovation of its new phase, and made its communication more approachable, human and strategic.

Solution

Through a deep exploration of AGL’s history, culture and values, we developed a rebrand that balances strength with sensitivity. We retained the brand’s distinctive grey green tone and proposed a cleaner, lighter and more contemporary visual signature. The integration of HIEX reinforced the technological pillar of the identity while preserving the brand’s human essence.