About Urbideias
Architecture can go further, creating spaces that awaken emotions, engage the senses and enrich people’s lives. Urbideias is a studio of architects and urban planners offering innovative landscape architecture and urban design solutions, encouraging shared responsibility for the quality of cities and landscapes created in Brazil and Latin America.
Challenge
With a holistic approach to creating meaning and distinctive experiences, the brand needed to evolve its branding to reflect a more mature phase while capturing its disruptive, innovative, human and critical character.
Solution
To create a brand identity focused on this evolution, we drew on the essence of the name, which combines “urb” and “ideas”, while conveying a modern, technological and urban character. Vivid colours and light typography create a minimalist, geometric aesthetic that expresses what the studio does.
Location
