About Tour OQFC
Tour O Que Fazer Curitiba is one of the city’s best loved guides. It brings together a curated selection of over 200 experiences across food, leisure, culture and services, with benefits for two at participating establishments.
More than a redesign, the project completely restructured the user journey, focusing on usability, scannability and the value of local curation.
Challenge
Turn this experience into an intuitive, responsive website focused on conversion.
Solution
We created a responsive, lightweight website that gets straight to the point. Simplified navigation clearly explains what the tour is, how it works and the real benefits of buying it. The printed and digital editions have dedicated pages highlighting their differences and an optimised purchase journey. The selection of venues receives a stronger visual presentation, while the content guides visitors naturally towards conversion.
Location
