About Guia das Portinhas
Guia das Portinhas is an urban curation project that began on Instagram and became a reference for unexpected food and cultural experiences in São Paulo. As the project evolved from digital content to a printed guide and then a subscription app, it needed a strategic landing page.
Challenge
The main challenge was to bring a project born on social media into its own digital space without losing its spontaneous, urban and human character. The landing page also needed to fulfil several roles at once:
Introduce the guide clearly to people discovering it for the first time.
Explain how the app works.
Build anticipation before launch.
Capture leads and bring together traffic from social media.
Solution
We developed a single page landing experience designed first for mobile and focused on conversion, serving as the centre of Guia das Portinhas’ digital ecosystem. Its structure leads visitors through a simple, engaging narrative: discover the project, understand the benefits, see social proof and take action. The design and content use accessible language, an urban visual character and real elements of the city to reinforce authenticity and trust. The page was also prepared to grow with the project, allowing future additions such as an interactive map, a shop and new services.
Location
