About NeoOrtho
NeoOrtho is a Brazilian company specialising in the development and manufacture of orthopaedic implants and solutions. With a national presence and expanding international reach, the brand combines precision engineering, technical rigour and a commitment to clinical quality. In 2025, NeoOrtho joined the Swiss Medartis group, strengthening its global position and raising its standards of development, production and governance.
Challenge
The company was undergoing a strategic transition: evolving its digital presence to reflect a more global, technical and structured brand while preserving its essence and close relationship with the market. We needed to organise a complex portfolio of products and solutions into a clear, functional and intuitive experience, and make highly technical content accessible without losing precision. Another critical requirement was to align all communication with the new positioning developed by MAD, ensuring consistency across branding, content and interface.
Solution
Navas was responsible for the content architecture and the complete written experience of the new corporate website. We structured a clear narrative around products and solutions, organising the portfolio through clinical and anatomical logic to simplify navigation and understanding. The language balances technical accuracy with approachability, translating complex concepts into direct, strategic content consistent with the brand’s global positioning. The project also covered touchpoints including a technical library, certifications, compliance and careers, creating a comprehensive, functional digital ecosystem aligned with NeoOrtho’s growth.
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